Film and Television Advertising

Author: Nie Xin
Publisher:
Publish Date: 1999-08-01
Features: The author adopts a combination of text and visuals to comprehensively elaborate on the various aspects of film and television advertising creativity, production, and effective utilization from both the principles and practices of film and television advertising creation. This book serves as both a professional textbook and a highly practical reference. It is a specialized book that discusses the theory and practice of film and television advertising. The entire book is divided into chapters such as Introduction to Film and Television Advertising, Film and Television Art Language, Film and Television Advertising Creation, Film and Television Advertising Creativity, The Expression of Film and Television Advertising Creativity, Film and Television Advertising Art, Film and Television Advertising Animation, The Effective Utilization of Film and Television Advertising, and the Management of Film and Television Advertising, along with appendices such as the English-Chinese Glossary of Advertising Terms.