Fourth-generation R&D: Managing Knowledge, Technology, and Innovation: The Classics in Business Administration Translation Series · Product Management

Author: Miller
Publisher:
Publish Date: 2005-07-01
Features: This book introduces the development history of Research and Development (RD) and elaborates on the definition of the fourth-generation R&D, along with its significant practical implications, using numerous facts and data. The author presents key issues related to the fourth-generation R&D in a clear and well-structured prose style, covering topics such as how to grasp the connection between strategy, innovation, and R&D; why traditional market research is insufficient and how to make it adequate; how to leverage the internet in the innovation process; the crucial differences between tacit and explicit knowledge, and how to integrate them for effective knowledge management; the importance of new organizational models for success; the distinctions between continuous and disruptive innovation, and how to make your organization effective in both areas. The book does not provide definitive answers to these questions but offers rich, interconnected, and logically rigorous examples and arguments, allowing readers to derive their own insights. The book includes nearly a hundred charts and diagrams, presented in a fluent and accessible manner, guiding readers through the arguments in a step-by-step and intuitive way, helping them grasp the author's perspectives vividly. It is believed that after reading this book, readers will also gain a fresh understanding of their own thinking patterns. Essentially, this is a highly specialized and targeted book, specifically designed for professionals engaged in research and development, corporate strategy management, and product development design. For Chinese entrepreneurs who are currently undergoing critical periods of reform and development, it serves as an invaluable strategic reference.