Travel and Social Etiquette

Author: Xie Su
Publisher: Wuhan University Press
Book Description:
This book is a professional textbook for tourism majors in higher vocational colleges, covering knowledge and skills in tourism social interaction and etiquette. The author provides a detailed introduction from the role, characteristics, and principles of tourism social interaction to the psychological effects and cultivation of psychological qualities in it. From the behavioral art, verbal art, to the shaping and cultivation of image art in tourism social interaction, the book offers comprehensive guidance that should be of great help to students pursuing tourism reception work in the future.
"Where there is etiquette, there is nowhere you cannot go." Etiquette is an important sign of social civilization and a guideline for how people treat others. In tourism, paying attention to etiquette, valuing beautiful words and actions, and refining one’s conduct will allow people to take away beauty and leave behind beauty. Reading this textbook can help readers achieve this goal.
Table of Contents:
Part I Tourism Social Interaction
Chapter 1 Overview of Tourism Social Interaction
Section 1 The Role of Tourism Social Interaction
Section 2 Characteristics of Tourism Social Interaction
Section 3 Principles of Tourism Social Interaction
Thinking and Exercises
Case Analysis
Chapter 2 Interpersonal Psychology in Tourism Social Interaction
Section 1 Tourism Social Psychology
Section 2 Psychological Effects in Tourism Social Interaction
Section 3 Psychological Qualities for Successful Interaction
Thinking and Exercises
Case Analysis
Chapter 3 Behavioral Art in Tourism Social Interaction
Section 1 The Art of Handling Interpersonal Relationships
Section 2 The Art of Handling Group Relationships
Section 3 The Art of Handling Public Relations
Section 4 How to Build Organizational "Networks"
Thinking and Exercises
Case Analysis
Chapter 4 Verbal Art in Tourism Social Interaction
Section 1 Nonverbal Communication
Section 2 The Art of Speaking
Section 3 The Art of Presenting
Section 4 The Art of Conversation
Thinking and Exercises
Case Analysis
Chapter 5 Image Art in Tourism Social Interaction
Section 1 Personal Image Art in Tourism Social Interaction
Section 2 Posture and Body Language in Tourism Social Interaction
Section 3 Service Image Art in Tourism Social Interaction
Thinking and Exercises
Case Analysis
Part II Tourism Etiquette
Chapter 6 Introduction to Modern Tourism Etiquette
Section 1 The Nature of Tourism Etiquette
Section 2 Characteristics of Tourism Etiquette
Section 3 Elements of Tourism Etiquette
Section 4 Principles and Basic Rules of Tourism Etiquette
Thinking and Exercises
Case Analysis
Chapter 7 Daily Etiquette in Tourism
Section 1 Personal Etiquette
Section 2 Greeting Etiquette
Section 3 Reception Etiquette
Section 4 Communication Etiquette
Thinking and Exercises
Case Analysis
Chapter 8 Etiquette for Special Events in Tourism
Section 1 Business Negotiation Etiquette
Section 2 Banquet and Gift-Giving Etiquette
Section 3 Meeting and Celebration Etiquette
Section 4 Press Conference and Trade Show Etiquette
Thinking and Exercises
Case Analysis
Chapter 9 Service Etiquette in Tourism
Section 1 Travel Agency Service Etiquette
Section 2 Scenic Area and Theme Park Service Etiquette
Section 3 Tourism Business Etiquette
Thinking and Exercises
Case Analysis
Chapter 10 International Etiquette in Tourism
Section 1 Foreign Affairs Reception Etiquette
Section 2 Customs and Etiquette of Major Source Countries
Thinking and Exercises
Case Analysis
Postscript
References