Modern hotel management

Author: Fan Yunming
Publisher: Wuhan University Press
Book Description:
Hotels are people's "home" when they are out, guests need an ideal "home away from home," and hotels should create a "home away from home" for their guests. This textbook is tailored to the practical needs of hotel training, emphasizing the absorption of achievements in hotel management both at home and abroad. It closely aligns with the practice of hotel management, and the management knowledge and practical operations it presents make it possible for hotels to achieve high-quality services and beautiful environments, creating a comfortable "home away from home."
Table of Contents:
Chapter 1: Overview of Hotel Management
Section 1: Characteristics of Hotels and Their Products
Section 2: Concept of Hotel Management
Section 3: Theoretical Basis of Hotel Management
Section 4: Hotel Groups
Chapter 2: Strategic Management of Hotels
Section 1: Basic Content of Hotel Strategic Management
Section 2: Hotel Competitive Strategy
Chapter 3: Planning and Design of Hotels
Section 1: Basic Factors and Content of Hotel Planning and Design
Section 2: Cultural Positioning of Hotel Planning and Design
Section 3: Functional Planning of Hotels
Chapter 4: Planning Management of Hotels
Section 1: Hotel Planning and Types of Planning
Section 2: Hotel Planning Indicators and Indicator Decomposition
Section 3: Preparation and Implementation of Hotel Plans
Chapter 5: Organizational and Human Resource Management of Hotels
Section 1: Hotel Organization and Organizational Management
Section 2: Hotel Human Resource Management
Section 3: Development and Utilization of Hotel Human Resources
Chapter 6: Control Management of Hotels
Section 1: Overview of Hotel Control Functions
Section 2: Control of Hotel Service Quality
Section 3: Financial Control of Hotels
Chapter 7: Safety Management of Hotels
Section 1: Overview of Hotel Safety Management
Section 2: Content and Characteristics of Hotel Safety Management
Section 3: Basic Links of Hotel Safety Management
References