Franchise management theory, Cases, System, Practice

Author: Zhao Tao
Publisher:
Publish Date: 2002-11-01
Features: The book starts by discussing the concept of franchise management, then introduces its origin, history, development, types, and characteristics, followed by an in-depth explanation of the specific content related to this business model, such as organizational structure, management systems, franchise processes, partner relationships, and relevant laws and regulations. It then explores issues related to the planning, operational strategies, and management methods of various retail stores, chain stores, etc. This part of the content is not empty theoretical teachings but focuses on practical problems closely related to store operations, such as how to select franchise partners, choose locations, manage logistics, evaluate and reward the performance of individual stores, etc. The content is highly specific, comprehensive, and reflects real-world challenges, making it very practical. After theoretical explanations, vivid and easy-to-understand case studies are skillfully integrated, allowing readers to gain a more intuitive and profound understanding of the topics covered. The book also emphasizes incorporating advanced research findings from abroad, introducing readers to valuable management experiences from many world-renowned retail enterprises. Additionally, it provides an objective analysis and rational outlook on the current state of domestic retail development, offering solutions to various problems.