Convenience Store Management Theory, Cases, Systems, Practice

Author: Zhao Tao, Editor-in-Chief
Publisher:
Publishing Date: 2002-11-01
Features: As is well known, the ultimate goal of social production is to satisfy consumption. Products can only reach the field of consumption and complete the transformation from commodity form to monetary form through the circulation process and exchange, preserving their value and utility. It is evident that circulation plays a crucial role in the process of social reproduction and the national economy. As a major component of the circulation industry, retailing naturally also has a pivotal role. The series features fluent writing and clear reasoning, making it suitable for managers with practical experience, as well as serving as an introductory reading for college students seeking to understand the retail industry. The 21st century will witness greater development in China's economy, and the growth of convenience stores will enter a golden age, making them one of the most competitive retail formats. Therefore, we must have a thorough understanding of convenience stores. The series features fluent writing and clear reasoning, making it suitable for managers with practical experience, as well as serving as an introductory reading for college students seeking to understand the retail industry. Readers can learn and gain insights in a relaxed reading experience. I am very pleased to recommend this series of works that are both profound yet accessible. I believe it will undoubtedly become a valuable guide and companion for researchers in commercial and economic studies across the country.