Practical Design Color Palette: Creating Color Inspiration

Author: Yan Qiwen
Publisher:
Publish Date: 2005-01-01
Features: This book categorizes and summarizes various color-matching methods from composition to practical application, providing an accessible explanation of the principles and psychology of color. Opening this book, the strong visual impact of various colors willshock the reader's senses, evoke resonance, and leave a profound impression on the use of series colors, helping readers find the essence of color. The book abandons the mathematical approach to studying color, instead starting directly from the basic attributes of color, summarizing fundamental color-matching methods, presenting numerous design examples, and refining printing color codes, all in an effort to guide readers to quickly enter the world of color. The numerical values of color values are rational, and color codes are abstract. Color only becomes real and reveals its charm when applied in a context. How much of the aesthetic beauty of vision can pass through the window of the heart and reach the soul depends on one's perception of color. In practical design work, the gap in understanding and perception of color between designers and clients often leads to communication difficulties. The emergence of this book serves as a bridge of communication between designers and clients.