Travel and Folk Customs of China and the World

Author: Zhang Shiman
Publisher:
Publish Date: 2005-07-01
Features: This textbook emphasizes the systematic, innovative, and practical aspects of knowledge. It includes the main courses of tourism, enabling students in tourism management at the junior college level to systematically and comprehensively study tourism-related knowledge. In terms of content, it not only elucidates the basic theories and fundamental knowledge of modern tourism but also innovates and breaks through on this basis, achieving a high academic level. At the same time, it fully considers the needs of teaching, focusing on both theoretical methods and emphasizing the cultivation of management practices and skills. Combined with the teaching requirements and characteristics of the junior college level, it is highly practical and targeted. The author writes this book from the perspective of reception, primarily determined by the talent cultivation objectives of hotel management. The junior college-level hotel management program is mainly designed to train and supply service and management personnel for hotels, a key tourism reception unit. For them, it is essential to study and understand Chinese and foreign folk customs. This should not be approached from the perspective of resource development, nor should course content be arranged in such a way. Instead, it should be selected based on the actual work they will engage in—i.e., the needs of tourism reception and service. This establishes the fundamental principle for selecting content in this book, which is to serve the needs of receiving tourists. In other words, it should focus on folk customs most closely related to tourism reception. The chapters of this book are structured and designed under this guiding principle.