Customer Benefits: Transformation of Chinese Business Thinking

Author: Chen Dong
Publisher:
Publish Date: 2005-07-01
Features: This book employs the habitual Chinese mindset and cognitive approach, grounded in traditional Chinese philosophical thought and cultural psychological characteristics. It integrates knowledge systems from Western philosophy, psychology, economics, sociology, marketing, and strategic management. Through horizontal comparative analysis across dozens of industry markets and longitudinal tracking studies with over 20 successful enterprises, as well as the validation of nearly 30 marketing and strategic consulting and practical case studies, it distills a commercial core thought system and practical decision-making tools that align with Chinese thinking patterns and habits. In a certain sense, the book highlights the logical flaws of Western business (marketing) theories within the context of Chinese thinking habits through extensive case studies of successful Chinese enterprises and dialectical analysis of Western and Chinese mindsets. By critically examining the core theories of Western masters such as Michael Porter, Philip Kotler, and Jack Trout, it vividly exposes the limitations of Western business theories in Chinese contexts, further shattering the myths of Western business theories and expanding the boundaries of business thinking. It returns to the common sense and simple starting point of success, pursuing a "profit-driven" approach with "boundaryless customer advantage." The book affirms the rationality and scientificity of Chinese domestic enterprises' business thinking habits, undoubtedly providing a decision-making basis for Chinese enterprises. This book employs the habitual Chinese mindset and cognitive approach, grounded in traditional Chinese philosophical thought and cultural psychological characteristics, integrating knowledge systems from Western philosophy, psychology, economics, sociology, marketing, and strategic management, through horizontal comparative analysis across dozens of industry markets and longitudinal tracking studies with over 20 successful enterprises.