International Business Correspondence and Communication

Author: Liu Zhiwei, Editor-in-Chief
Publisher:
Publish Date: 2005-08-01
Features: This book consists of 24 chapters, divided into two parts: the Fundamental Theories of International Business Communication and the Practical Application of International Business Correspondence. Chapters 1 to 12 form the Fundamental Theories part, which combines examples to theoretically explain the methods and techniques for conducting efficient international business communication and correspondence writing, as well as related knowledge. Chapters 13 to 24 make up the Practical Application of International Business Correspondence part, primarily introducing the writing methods and related knowledge for major types of business correspondence related to international business, supported by a large number of sample letters. This book integrates theory with practice, presents theoretical explanations in an accessible manner, features fresh and detailed case studies, and is primarily written in English. Some terms and professional jargon are supplemented with Chinese explanations. Each chapter concludes with Chinese annotations, bilingual (Chinese-English) common phrases, exercises, and reference answers. Therefore, this book is particularly suitable as a bilingual teaching material for universities and colleges in majors such as International Trade, International Business, International Economics, International Finance, International Accounting, Marketing, Business Economics Management, Public Administration, Public Relations, Human Resource Management, Tourism Management, and International Secretarial Studies. It is also an ideal textbook for other economic and management-related disciplines in vocational colleges. Additionally, it serves as a highly practical reference for business personnel engaged in foreign trade and foreign economic activities, managers and staff working in foreign companies and Sino-foreign joint ventures, as well as those involved in investment promotion and recruitment.