Business negotiation English

Author: Ding Hengqi / Zhang Jing (editors)
Publisher:
Publish Date: 2005-07-01
Features: In international business negotiations, a certain level of negotiation knowledge and skills, combined with strong English communication abilities, will increase your chances of success. Accurate, natural, and fluent English expression will bring you the "Triple Effect": effectiveness (boosting your confidence and giving the impression of competence to the other party), efficiency (ensuring smooth negotiations, saving time, effort, and costs), and benefit (reaching agreements and signing contracts). The outstanding feature of this book is learning English through the content of negotiations, with a strong emphasis on the use of the English language and understanding foreign cultures. The book covers various aspects of international business negotiations and different settings, with each unit including the following elements: business negotiation dialogues, common English expressions, and commercial customs of different countries. There are 23 negotiation dialogues in total, covering a wide range of practical and authentic content, mostly adapted from original English works. The negotiation English section includes hundreds of compiled negotiation phrases. The negotiation dialogues also contain over 200 negotiation expressions, most of which are downloaded from the internet. The commercial customs of various countries cover the customs, etiquette, and economic of dozens of countries, with detailed content that serves as both language material for learning English and a highly practical reference. The target readers of this book include students majoring in international trade and economics, professionals engaged in international trade and economics, and employees working in foreign-related enterprises. Through this book, they can learn how to conduct meetings in English, create a positive atmosphere, engage in discussions, express opinions, persuade others, counter opponents, reach agreements, and master various conventional expressions and specialized terminology for different business negotiation scenarios.