Scenic Area Development and Management

Author:：（）Swopebrook
Publisher:
Publish Date: 2003-01-28
Features: This book consists of three main parts: The first part sets the scope of discussion in this book, defines what constitutes a tourist attraction, elaborates on the role of attractions in tourism, discusses tourist attraction products and markets, and outlines the industry environment. The second part explores the issues involved in developing new attractions, including feasibility studies, financing, project design and management, etc. The third part explains the tasks faced in managing attractions, such as marketing, financial management, operational management, and human resource management.