Branded mystery

Author: Du Jie Wu Ming
Publisher:
Publish Date: 2005-08-17
Features: The first specialized book on brand reviews in China! Brands are treasures preserved by time for humanity, confirming and rewarding humanity's unique virtues such as sincerity, diligence, and wisdom. Therefore, yearning for and reading about brands becomes a pursuit and taste. China is a country that needs brands, and the era is giving us the opportunity to create them. If we can grasp this, the publication of this book will not be meaningless. — The authors discuss brands as they would discuss beautiful women. The difficulty lies in the fact that although both have objective standards, the main basis still relies on subjective feelings. When subjective feelings converge, it becomes a brand, and she becomes a beautiful woman. Some scientists consider the neurological responses people have when encountering brands or beautiful women as judgment criteria for them. In reality, that is merely the objectification of human subjective reactions. Spending a lot of money is not as simple and reliable as letting people vote directly. Therefore, various brand rankings have emerged, and regardless of whether others are willing or not, a list must be created. The results of the rankings usually leave those inside feeling it's only natural, those outside feeling indignant, and those observing feeling bewildered. Just as everyone has a beautiful woman in their heart, everyone also has a brand in their heart, which has little to do with the rankings. The brands in this book are naturally selected according to our own standards. Our standards are, of course, very subjective: historical depth, aesthetic value, and cultural significance, all worth spending effort to appreciate. Moreover, we have no desire to create a ranking because we know such an endeavor is extremely risky. Therefore, we have simply categorized them for ease of reading.