Stone into Gold: Kotler on Marketing

Author: Lu He
Publisher:
Publish Date: 2005-08-01
Features: Kotler's Marketing Management is considered one of the top 50 business books in the world and hailed as the Bible of marketing. This book selects the most brilliant essence of Kotler's thoughts, giving you a relatively comprehensive understanding of Kotler's marketing philosophy. Let the marketing master Kotler give you the golden key to open the door to marketing. Satisfy needs beneficially, face competition frankly, be good at shaping product images, differentiate positioning, establish strong brands, and make prices work effectively. The marketing master Kotler gives you the golden key to open the door to marketing. This book mainly introduces the formation of excellent marketing concepts, understanding the marketing environment, determining marketing strategies, applying marketing tactics, and establishing brand images.