Complete Negotiation Handbook

Author: Zhao Yongxiu
Publisher:
Publish Date: 2005-08-01
Features: Do you fully understand the negotiation summary? Are you prepared for the negotiation? Can you apply negotiation strategies? Do you grasp the art of negotiation? How are your negotiation skills? Can you handle different negotiation opponents? From the "Complete Negotiation Handbook," you can find satisfactory answers. This book concisely and thoroughly elaborates on the essential elements, stages, and principles of negotiation, enabling readers to grasp the basic knowledge. Through a systematic introduction to the proposal development, information collection, and negotiation team formation in negotiation activities, readers will understand the necessary preparations to be made before negotiation. By analyzing the negotiation tactics and strategies used in numerous classic negotiation cases, readers will master the skills and methods required for negotiation. Additionally, at the end of each chapter, to meet the needs of practical work, the author has selected and compiled self-assessment test questions to further enhance readers' negotiation awareness and establish correct negotiation concepts. This book is not only suitable as a textbook and reference book but can also be read by government personnel, economists, foreign trade professionals, business management personnel, and marketing staff.