Advertising Proverb

Author: Bob Garfield and Zeng Jing
Publisher:
Publish Date: 2005-08-01
Features: The most influential advertising commentary in the world, a collection of column articles from "Advertising Age" in the United States! In November 2001, the Gallup Company conducted a survey on the integrity and ethical standards of various professions in the United States, and the results found that advertisers ranked second to last in ethical standards, only ahead of car salespeople, and were even worse than insurance brokers! After reading this, you might be greatly concerned about the sense of responsibility and ethical tendencies of advertisers and advertising works. Then please read this "Advertising Proverbs," the most influential advertising commentary in the world. Garfield's book might anger many people because he delves into the inner workings of the advertising world and reveals the truth. — Sergio Chaiman, author of "The End of the Known Advertising Industry"
No one knows advertising better than Bob Garfield, and this "Advertising Proverbs" is truly a lifeline for the advertising industry. — Jack Trout
Bob Garfield has achieved what most people find difficult to do. Will advertisers understand Garfield's outstanding contributions? He is clear in his advertising thinking, sharp-eyed, and critically examines the various flaws within the advertising industry without hesitation, yet he is also warm-hearted, full of passion for the advertising industry. — Celtic Anderson, author of "The Century Turns"
This book is a collection of commentaries by American critic Bob Garfield. The articles evaluate, introduce, criticize, deconstruct, and praise advertising around the world, exploring the strategy, techniques, emotional connotations, and ethical tendencies of advertising.