Manage Close at Hand: Perceive the Management World

Author: Chen Guohai
Publisher:
Publish Date: 2005-07-01
Features: This is the only book in China that explores various management issues from the perspective of psychological perception. Many of the management principles revealed in it are thought-provoking and have proven effective in management and marketing practices. – Professor Yue Xiaodong, Ph.D. in Psychology from Harvard University
The most inspiring aspect of this book for me is that management is not the exclusive domain of a few; everyone can learn to manage. – Dr. Hu Songhua, Lingnan College, Sun Yat-sen University
The most striking feeling I got from this book is that regardless of who you are, you can learn and master many fundamental principles of management from it and immediately apply them in practice. – Dr. Liu Shanshi, Director of the School of Business Administration, South China University of Technology
The numerous examples provided by the author, drawn from daily life and management practices, are concise, vivid, humorous, and compelling, making them worth savoring. – Professor and Dr. Yang Xiaoyan, School of Business Administration, Guangdong University of Foreign Studies
The book offers many interesting examples. Some of them made me laugh after I read them, and the laughter left me with a lingering reflection on the profound management insights the author wanted to convey. – Dr. Cao Zili, Massachusetts Amherst University, USA
Starting from the principles of perception, the book explores how people should perceive and read the management environment, adopt effective methods, and achieve management goals. At the same time, it reveals management principles in various areas such as management communication, leadership, human resource management, marketing, fairness perception, and life management. With a unique perspective, easy-to-understand language, illustrations, abundant examples, and a humorous tone, this book is suitable for business and corporate leaders, managers, teachers, and university students. It can also serve as supplementary reading material for courses such as "Human Resource Management," "Consumer Psychology," "Management Psychology," and "Organizational Behavior."