Travel Psychology

Author: Qin Ming
Publisher:
Publish Date: 2005-06-01
Features: This book presents the theories, methods, and practical applications of tourism psychology from a fresh perspective. It consists of 22 chapters, divided into three main parts: The first part introduces the subject, tasks, and research methods of tourism psychology, as well as the psychology of tourists, emphasizing the explanation of travel behavior from the perspectives of psychology, sociology, and anthropology. It explores the relationship between tourism marketing strategies and tourist behavior. The second part covers the psychological aspects of tourism enterprise services, providing a concise overview of the psychological factors involved in the three major pillars of the tourism industry: travel agencies, transportation, and hotel services. The third part focuses on the psychology of tourism enterprise management, elaborating on the theories of classic and modern management psychology, studying the behavioral characteristics and underlying psychological patterns at various levels of personality, groups, leadership, and organization. The book is well-structured, thoroughly discussed, and reflects the latest achievements and cutting-edge developments in this field, offering strong practical guidance. It can serve as a textbook for undergraduate and associate-degree students in tourism management, as well as a training manual for tourism enterprises and related management personnel.