Introduction to E-commerce

Author: Shi Daoyuan
Publisher:
Publish Date: 2005-08-01
Features:
Series Features: Strong targeting, aligning with vocational education goals, focusing on cultivating professional skills, emphasizing skill instruction; High practicality, featuring numerous classic and real-world cases, detailed and specific practical training content closely integrated with the job market; Strong adaptability, combining teaching materials with practical training, suitable for three-year and two-year vocational colleges, as well as other types of higher vocational and technical institutions; Emphasizing the progressive nature of knowledge, balancing systematic and structured learning, with strong logical organization tailored to the knowledge structure of vocational college students; Accompanied by diverse exercises, providing complete electronic teaching plans, along with corresponding teaching resources such as materials, program code, and answer keys for exercises, fully meeting teaching needs; The textbook series is comprehensive, covering all directions of computer science; Authors are widely distributed, combining regional characteristics to suit readers from different areas. This book belongs to the "21st Century National Higher Vocational and Technical College Computer Series Practical Planning Textbooks." It systematically introduces the basic concepts, theories, technologies, and methods of e-commerce. The book consists of 10 chapters, including an overview of e-commerce, the e-commerce application framework model, e-commerce application technologies, e-commerce payment systems, network marketing, logistics and supply chain management, customer relationship management, enterprise resource planning, e-commerce application system development, and e-commerce technical training. The content is well-structured, clearly organized, easy to understand, rich in information, and highly practical. This book is suitable for secondary vocational colleges, higher vocational colleges, adult colleges, and secondary vocational colleges within undergraduate universities. It can also be used by continuing education institutions, private colleges, and schools focused on cultivating skilled professionals. Additionally, it serves as a self-study or reference guide for e-commerce practitioners.