Modern Business Etiquette

Author: Liu Guozhu
Publisher:
Publish Date: 2005-08-01
Features: This textbook is written based on the newly formulated "Training Program for Marketing Majors in Higher Vocational and Community College Education" by the Ministry of Education. It incorporates the latest theories and practical research findings in modern business etiquette. From various perspectives and levels of business etiquette, the book comprehensively elaborates on and trains different aspects of business etiquette. Grounded in improving students' overall quality, the book follows the principle of "essential and sufficient," integrating etiquette related to socializing, public relations, industries, marketing, and foreign affairs. It strengthens students' skill training and cultivates their comprehensive practical abilities. This book can serve as a teaching material for marketing majors in higher vocational and community colleges, as well as for other economic and trade management majors, and can also be used as a self-study reference for marketing and management personnel.