Sales Management

Author: Zhang Qijie
Publisher:
Publish Date: 2005-07-01
Features: "Sales Management" is one of the core courses for higher vocational education marketing majors. The writing of the book "Sales Management" is based on management theory and marketing theory. From the perspective of a sales manager, it introduces the main theories and practices involved in enterprise sales management, including the planning, organizing, and controlling functions of sales management, as well as human resource management functions such as recruitment, training, rewards, incentives, performance evaluation, and operational management functions such as product management, credit management, customer management, and service management. The book combines theory with practice, highlights the practical aspects of sales management, and emphasizes the cultivation of students' operational and practical abilities. It can be used as a teaching material for marketing majors and business management majors in higher vocational colleges, as well as a self-study book for corporate marketing and management personnel.