Explore the path of independent automotive development and the creation of domestic brands in China

Author: Cheng Zhenbiao
Publisher:
Publish Date: 2004-11-26
Features: This book combines in-depth research on Chinese automotive enterprises with a comprehensive and objective summary of the experience and characteristics of the international automotive industry's development. It proposes a series of theoretical viewpoints and insights on China's independent automotive development and brand creation in the current stage, under the background of "accession to the WTO." Additionally, it explores feasible approaches to cultivating China's independent automotive R&D capabilities and establishing domestic brands. This book is suitable for reference and use by economic management departments at national and local government levels, staff of relevant research institutions, corporate managers, a broad range of technical personnel, as well as faculty and students in automotive-related fields at universities and colleges.