PR Planning Techniques Manual

Author: Han Guangjun
Publisher:
Publish Date: 2002-11-01
Features: This book uses more than 320 entries to elaborate on the nature and content of public relations planning, the operational procedures for conducting public relations research, the formulation of public relations planning plans, the technical methods of public relations planning, various forms of special public relations activities, crisis public relations and management, etiquette in public relations planning activities, the organization and personnel arrangements in public relations planning, the evaluation of public relations planning effectiveness, international public relations planning, the development and composition of corporate image, the planning tools for corporate image, and the procedures and key points of corporate image planning. The content is systematic and comprehensive, with each entry independent and easy to read. The book covers the mature models and theories of public relations planning and corporate image shaping currently used domestically and internationally, making it a representative example.