New Product Development Manual

Author: Han Guangjun
Publisher:
Publish Date: 2002-11-01
Features: This book systematically elaborates on 280+ entries regarding the procedures and reasons for success or failure in new product development, product development planning and organization, sources and techniques for generating new product ideas, the scientific screening of ideas, the industrial design of new products, the functional design of new products, quality control of new products, the brand design of new products, the prototype development and commercial analysis of new products, the timeliness and commercialization of new products, and the promotional strategies for new product launches. The book incorporates and references a substantial amount of the latest international research findings, making it a refreshing read that evokes a sense of novelty and excitement.