Sun Tzu's Art of War in Marketing

Author: Zhuo Huijuan
Publisher:
Publish Date: 2005-07-01
Features: To quickly become a sales expert, you must understand, learn from the past, study military strategies, and grasp tactics; apply to the present, master human weaknesses, and enhance marketing strengths. The new marketing concept of the E—combining the old with the new—teaches you to absorb the success experiences of predecessors, simplify the learning process, and help you intelligently seize opportunities, quickly reaching the throne of sales king. In the 36 Stratagems, every six stratagems form a set. The first set is the Stratagems for Winning Battles; the second set is the Stratagems for Dealing with Enemies; the third set is the Stratagems for Attacking; the fourth set is the Stratagems for Confused Warfare; the fifth set is the Stratagems for Combined Warfare; and the sixth set is the Stratagems for Losing Battles. From the principles derived from each of the 36 stratagems, it can be discovered that they are not only widely seen in historical conflicts but also frequently appear in modern corporate warfare, and even in daily interpersonal communication, the wisdom of the 36 Stratagems is hidden. Marketing is closely related to people's lives. Should we learn from the wisdom of the ancients? As Feifer said, "History is about seeking answers from the dead based on the needs of the living." In historical understanding, the present and the past have always been intertwined. Is experience a lesson or a limitation? Is history enlightenment or prejudice? It depends on your ability to reflect on the past and understand the present.