Public Relations Media Application Manual: A Practical Book Series on Public Relations Skills

Author: (USA) Diggs
Publisher:
Publish Date: 2005-08-01
Features: "Public Relations Media Application Handbook" is a book about form and style, which includes some content on information gathering, but its main purpose is to demonstrate how to express your message. It is not a textbook, with style notes in each section. As a guide to form and style conventions, this book should be used alongside an excellent textbook in the classroom and as an independent writing reference in the office. Regardless of the situation in which we work, we are constantly seeking potential audiences worldwide from statistical graphics and psychological descriptions. When writing public relations materials professionally, you must consider how to present the statistical and psychological registers. This style guide will help you achieve this goal with consistency through artistic innovation. This book is inspired by the sensory needs. When teaching and working in this field, we have observed the use of many forms and styles in public relations media, such as news reports, press conferences, and media kits. Through this book, we hope to help public relations practitioners understand the best forms and styles for public relations media.
Author Bio: Barbara Diggs-Brown teaches mass communication at the University of the United States and has worked in communication strategies for the private sector, public sector, and non-profit organizations for nearly 30 years. She has served in the transportation department, working as the Director of Planning Liaison for the U.S. Department of Housing and Urban Development. She co-authored the book "The Color of Our Skin: The Illusion of Integration and Reality of Race." Jody L. G. Glover has worked in the fields of public relations and broadcasting for over 15 years, with public relations work spanning across the United States. He specializes in video audio news reports, corporate training videos, and segmented satellite media distribution, having led HandK's wireless department. He has served as a consultant for many non-profit organizations and financial companies.