White-collar employment guide: The path of a graphic commercial advertising designer

Author: Zhou Feng
Publisher:
Publish Date: 2005-09-01
Features: This book uses classic cases to explain the fundamentals of commercial advertising design, the implementation process of commercial advertising projects, and the compositional elements of graphic design. It then utilizes three current, popular, and powerful software programs—Photoshop CS, CorelDRAW 12, and Freehand MX—to design and create newspaper advertisements, magazine advertisements, commercial posters, DM advertising designs, and outdoor advertising designs. Finally, it focuses on explaining client communication experiences in commercial advertising design, the use of colors in advertising design, and the specific (precautions) and techniques for designing different color tones. It also covers the design philosophy of commercial advertising and the use of common shortcuts in the three software programs. The features of this book include: completely commercial case-based explanations, covering all types of graphic commercial advertisements, a brand-new commercial design philosophy, practical and quick design techniques and methods, the use of three current, popular, and powerful software programs—Photoshop CS, CorelDRAW 12, and Freehand MX—and the experiences and common shortcut usage in commercial design.
This book uses classic cases to explain the fundamentals of commercial advertising design, the implementation process of commercial advertising projects, and the compositional elements of graphic design. It then utilizes three current, popular, and powerful software programs—Photoshop CS, CorelDRAW 12, and Freehand MX—to design and create newspaper advertisements, magazine advertisements, commercial posters, DM advertising designs, and outdoor advertising designs. Finally, it focuses on explaining client communication experiences in commercial advertising design, the use of colors in advertising design, and the specific precautions and techniques for designing different color tones, as well as the design philosophy of commercial advertising and the common shortcuts in the three software programs.
The characteristics of this book are: classic cases, comprehensive content, practical technology, and abundant resources. Every case is carefully selected as a commercial example, with results that have practical value. This book is not only suitable for readers who wish to enter the design field and for college and vocational students majoring in design but also holds high reference value for professional graphic designers.