Plan for the Future of Your Company: 50 Great Ideas from World-Class Enterprises

Author: Robert Jones
Publisher:
Publish Date: 2005-07-02
Features: In the absence of economic differences, customer emotional logic inevitably becomes the only important corporate driving factor. — Robert Jones (RobertJones) In this clear, insightful, and provocative book, Jones analyzes fifty of the world's largest ideas and interviews the people behind them. Through their experiences, he tells you how to find, spread, and manage your own big ideas.