How to deal with the media

Author: (USA) Stuart
Translator: Zhu Min
Publisher:
Publish Date: 2005-08-01
Features: How to handle relationships with the media has troubled many large companies and well-known figures. Indeed, with the understanding and support of the media, the brand image of businesses and individuals can soar; yet once they become targets of media attacks, all their efforts and hopes may be shattered overnight. In the modern information and internet-driven society, it can be: Success and failure are both in the hands of the media. Based on her years of experience and insights in the media industry, author Sally Stuart summarizes various effective strategies for dealing with the media in different situations, as well as expert advice on designing public relations plans and executing them effectively: Developing successful tactics to handle media interviews, conducting effective crisis management in the face of negative reporting, successfully planning key messages, using the ABC template to answer any question, designing compelling press kits, understanding journalists' thinking and behavior, telling you the ten things you should never say to a journalist, how to avoid fatal mistakes in front of the media, writing successful press releases, and recommending company news events. After reading this book, you will find that dealing with the media can be so effortless, and those media PR issues that once troubled you will also be resolved.