Brand Planning 36 Strategies

Author: Shao Chun
Publisher:
Publish Date: 2004-03-01
Features: This book focuses on research and elaboration on how to operate and create brands. It introduces 36 strategies, each set consisting of six strategies, namely Opening the Gold Strategy, Refilling the Barrel Strategy, Drawing Water Strategy, Fire Rescue Strategy, Hiding the Head Strategy, and Deep Thinking Strategy.