Competitive Advantage

Author: (USA) Michael Porter
Translator: Chen Xiaoyue
Publisher:
Publish Date: 2005-08-01
Features: Competitive Advantage is not a new topic, and many business management books have elaborated on this issue from multiple levels and perspectives. However, this has not affected the fact that Michael Porter, a lifelong professor at Harvard Business School, has had his book Competitive Advantage reprinted 32 times and is highly praised by industry professionals. This book addresses the key concerns of corporate management and comprehensively presents a series of analytical techniques for understanding business and competitor behavior. Porter systematically provides techniques and tools for industry and competitor analysis. Starting with the analysis of competitors across various industries, the book further focuses on the competitive strategies in fragmented industries, emerging industries, mature industries, declining industries, and global industries. In the latter part of the book, it discusses the analytical techniques for companies to make important strategic decisions, including vertical integration, business expansion, diversification, and entering new industries.