Dealer Management: Action Breakdown Training (Up and Down)

Author: Wei Qing
Publisher:
Publish Date: 2005-07-01
Features: Wei Qing is the founder of the "Concept to Action" marketing training program, advocating that "Effective training involves implementing concept promotion into action breakdowns," enabling participants to apply what they learn in the morning that afternoon. Starting from the grassroots as a business representative, he has twelve years of frontline marketing experience and has held positions such as Sales Manager, Brand Manager, and Sales Director at Coca-Cola Company, Top-1 International Group, and well-known domestic enterprises. He has provided systematic marketing training to hundreds of companies, including Coca-Cola,, TCL Group, and Midea Group. He has contributed articles to many authoritative marketing media, published a series of action breakdown nutrition DVDs, and four sets of marketing monographs. His monograph "The Complete Handbook for Distributors" has been adopted as an internal training textbook by Wahaha Group, Hong Kong Jiajia Soy Sauce, and Wanda Mountain Group. The biggest feature of Wei's training is that it not only teaches you how to think about problems with your brain but also guides you on how to solve them with your hands. Therefore, we consistently believe that his training may not be the best in China, but it is the most suitable for us.
—Chen Jun, General Manager of Marketing Company, China Long Group Co., Ltd.
Wei's training model, which emphasizes implementing concepts into actions, has greatly inspired our company. The overall design of the training course is highly targeted and closely related to the daily work of branch directors. After the training, it has significantly improved the management and sales skills of branch directors.
—Ye Fang'en, Training Course Supervisor, General Manager's Office, Guangzhou
Rich in details, practical in content, and vivid in expression. It can inspire and guide new employees while also helping experienced employees summarize and improve.
—Li Meng, General Manager of Zhixu Pharmaceutical (Shijiazhuang) Co., Ltd., Shijiazhuang Pharmaceutical Group
This has been the most targeted and engaging training I have attended. The trainer possesses extensive practical experience and marketing skills, combined with strong course presentation abilities, resulting in an excellent overall training effect.
—Wang Sen, Deputy General Manager of China National Food and Oil Group Pengtai (Qinhuangdao) Flour Co., Ltd.
Wei Qing's "Concept to Action" training provides strong practical guidance to employees, and the execution of actions can be quickly reflected in actual work.
—Huang Jian, General Manager of Midea Life Division
This book is written by the author based on his original experience in frontline sales practice over more than ten years. On this topic, the author has provided training to marketing teams of nearly 100 companies, including China Long Group, Food, Midea Group, Skyworth Group, and Electrolux. The book primarily focuses on common issues such as manufacturers' selection, motivation, and mobilization of distributors, daily visits, sales policy formulation, conflict resolution, price order maintenance, and replacement of major customers, offering practical actions and solutions to tackle problems and break deadlocks.
The book's features are: "Ordinary people do ordinary things." You will definitely feel that the scenarios and problems written in this book are "I encountered this yesterday" or "I experienced this last week." Everything written is a common problem that salespeople encounter every day.
Concept to Action: This book is the written version of the author's two highly mature training courses. The content adheres to the consistent training style of "promoting concepts and breaking them down into actions," extracting common deadlocks and challenges in distributor management and regional market management, and presenting solutions. Every concept is broken down into specific actions, allowing readers to apply what they learn in the morning and use it that afternoon!