Customer Relationship Management for former customers

Author: Judith W. Kennedy (USA) | Translated by Tao Jun and Zhang Xiaoxia
Publisher:
Publish Date: 2005-08-01
Features: This book provides a detailed implementation blueprint for CRM, guiding readers step-by-step to design, implement, and manage a successful CRM solution. Specific content includes: how to determine if CRM is suitable for a business, how to plan CRM effectively, how to build the basic framework of CRM, how to leverage CRM to help businesses, and how to ensure the correctness of CRM. The author also emphasizes the management and technical challenges of CRM, and its authoritative process examples and detailed templates can help us get started faster—and succeed faster! The book is well-structured and engaging, making it not only a valuable resource for companies planning to invest in CRM systems but also a reference for CRM researchers and professionals in management, information economics, and information systems.