Person with little money, big appetite for generations

Author: Linstr?m
Publisher:
Publish Date: 2004-08-01
Features: If you want to communicate with young people and target them as consumers, this is a must-read. Linstr?m provides valuable data and engaging stories, taking you into the minds and emotions of this new generation. Clearly, this generation is vastly different from the Baby Boomers. If someone challenges traditional notions, they will reconsider children's behavior in a fresh perspective. Martin Linstr?m has done just that in his new book, Generation K. If you are responsible for your brand, read this book—it may be the best investment you make! Generation K will become an indispensable part of our corporate culture. Martin Linstr?m's golden tips can keep you alert for 60 hours, mastering these marketing strategies targeting children. For marketers and businesspeople, this book offers genuine enlightenment. If you market to teenagers and young adults, Generation K is an excellent reference tool. Adults are in charge, but "Generation K" (youth aged 8–14) calls the shots! Globally, they spend $30 billion directly with "Generation K" each year, influencing over $100 billion in total consumption, as they actually control and influence 60% of their parents' brand decisions. These little adults, small enough to rely on their parents, yet large enough to have independent brand preferences, are exposed to an average of 40,000 advertisements per year. The globally recognized chief brand master, Martin Linstr?m, will tell you what brands can do for these little adults—and it's a cool challenge that businesses must brainstorm to tackle when encountering them.