Chronicles of China's Private Enterprises: A Study on the Management Philosophy of Chint

Author: Zheng Xueyi et al
Publisher:
Publish Date: 2005-06-01
Features: Over the past two decades, the mission of private enterprises and private entrepreneurs has quietly evolved. Twenty years ago, enterprises could be considered personal to someone like Nan Cunhui, but twenty years later, Zhengtai is undoubtedly social. This change is both substantial and commendable. It signifies that China's private economy, after weathering over two decades of storms and growing stronger, has long surpassed its original level of social influence and contribution. At the same time, the responsibilities and missions bestowed upon private enterprises by society have also subtly transformed. — China Business Times
The author conducts an in-depth investigation into various aspects of Zhengtai Group, including the qualities of its entrepreneurs, corporate strategy, corporate culture, human resources, technological development, marketing, capital operations, and enterprise informatization. With the perspective of an expert, the author interprets Zhengtai Group, aiming to reflect the development journey of Wenzhou's private economy through Zhengtai's model and to uncover the commonalities of Chinese private enterprises by examining Zhengtai's individual characteristics, thereby addressing the challenges faced by Chinese private enterprises.