Bank insurance

Author: Zhang Hongtao
Publisher:
Publish Date: 2005-07-01
Features: Based on years of work experience and referencing some of the most authoritative and cutting-edge new materials from abroad, the author combines the unique development characteristics of China's bancassurance industry with practical business experience in recent years. The book systematically presents a comprehensive overview of bancassurance, covering its origins, operational models, products, channel management, personnel management, training management, and more, aiming to inspire further reflection and discussion among readers. Since the beginning of the 21st century, a new business line in China's life insurance industry—bancassurance—has emerged as a rising star. In just three years, the national premium income of bancassurance surged from 720 million yuan in 2000 (accounting for 0.7% of total life insurance premiums) to 76.5 billion yuan in 2003 (accounting for 25.4% of total life insurance premiums). All industry insiders have turned their attention to this burgeoning new field. Overall, bancassurance is an inevitable outcome of international economic integration and financial integration, representing a completely new business model. Its background, business characteristics, operational models, and other aspects differ significantly from traditional life insurance personal marketing and group insurance. The innovation of financial services and advancements in IT technology have further driven the rapid development of bancassurance, making it an important direction for the life insurance industry and even the entire financial sector. Although bancassurance in foreign countries has only been developing for about a decade, there are already numerous books and research reports on the subject. The theoretical research on bancassurance in China can only be considered just beginning. Drawing on years of work experience and referencing some of the most authoritative and cutting-edge new materials from abroad, while combining the unique development characteristics of China's bancassurance industry and recent years' practical business experience, the author systematically presents a comprehensive overview of bancassurance, covering its origins, operational models, products, channel management, personnel management, training management, and more, aiming to inspire further reflection and discussion among readers.