Author: Liang Haishun
Publisher:
Publish Date: 2005-06-01
Features: This book is written by the author based on years of teaching and research experience in creative methodology. It starts with the mechanism and function of thinking, focusing on discussing various forms of common creative thinking and typical creative techniques. The book includes numerous creative examples and exercises, making it highly readable and inspiring. Learning from this book helps broaden perspectives, enhance intelligence, stimulate innovative awareness, and improve creative ability. The book consists of 8 chapters: Chapter 1: Introduction to Creative Methodology; Chapter 2: Thinking and Creative Thinking; Chapter 3: Forms of Creative Thinking; Chapter 4: Creative Techniques; Chapter 5: Innovative Business Management and Marketing; Chapter 6: Product Innovation Design; Chapter 7: Cultivating Creative Awareness and Creative Ability; Chapter 8: Creative Examples and Creative Thinking Training. This book can serve as a textbook for universities offering 24~28 hours of creative methodology courses for graduate, undergraduate, and vocational students. It can also be referenced by corporate designers, researchers, business managers, and amateur inventors engaged in creative work. Additionally, it can be used as supplementary reading for secondary school students outside of class.
Techniques and Methods of Technological Innovation
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