News Psychology

Author: Yu Dawen
Publisher:
Publish Date: 2001-12-01
Features: This book primarily explores how news communicators achieve communication with their audience through self-reflection and understanding of audience psychology, fostering mutual perception and interaction to seek common patterns in discovering, judging, and realizing the value of news and guidance. It specifically discusses how communicators can recognize and regulate their own personality psychological characteristics, cultivate high-level emotional realms, willpower, and attention qualities, and enhance their thinking abilities. It also delves into understanding the material, informational, aesthetic, and interpersonal information needs of the audience. Through the symbols of the second signal system, it evokes the audience's imagery, induces their reproductive imagination, promotes their associations, and transforms the value factors within news facts into social influence and effects.