How to Become a Gold Supplier: 251 Clever Ways to Win Retailers

Author: (USA) Segel/R. Tang Weijun
Publisher:
Publish Date: 2005-06-01
Features: This book vividly and accurately elaborates on the rich connotations and application methods of circulation technology, showing us that through technology, suppliers and retailers can fundamentally achieve perfect integration and mutual promotion for win-win. It is hoped that suppliers will read it, and retailers will also read it. Yi Zhongge, Executive Deputy Secretary-General of the Retail Supply Chain Professional Committee of the China Business Federation. If you aspire to become a product supplier widely favored by retailers, this book will offer you many insights. Wu Huichao, General Manager of Shanghai Sales Mall Management Consulting Co., Ltd., former Deputy General Manager of Shanghai Friendship Nanfang Shopping Center. This book can help suppliers navigate various complex situations. Explore strategies for establishing business relationships with customers, and it will help you recognize the true value of customer loyalty, making you a gold-standard supplier! · Understand why becoming a popular supplier is not just about offering the lowest price · Learn why advertising co-op programs are more valuable than simply paying for your client's ads · Master how to build cooperative relationships with customers so they seek your advice · Discover why there are always budget constraints for supplier proposals · Realize why your greatest wealth is your creativity and experience—learn how to leverage it · Explore new ways to promote your company without spending a lot of money · Master what to do and what not to do when participating in exhibitions from a retailer's perspective · And so much more—251 tips to help you win in the business war! The author has put in a great deal of effort to present this book in a simple and accessible way. The strategies and methods provided are reusable and effective tools. The greatest help this book offers is: even with the smallest budget, you can create infinitely creative promotional strategies. This is a very practical tool book. The target readers of this book can be suppliers, manufacturers, and various retailers. Through learning this book, they can gain some very practical and effective promotional strategies. Sometimes, you don’t need to invest heavily—just a little creativity is enough to seal the deal. These strategies can be directly applied in practice and will produce unexpected results.