Business Communication Case

Author: (USA) Orrock / Li Min / Jiang Yu Yan
Publisher:
Publish Date: 2005-06-01
Features: Teaching resources website designed for instructors and students, including:
1. Each case comes with corresponding slides as supplementary teaching materials, which are highly useful for classroom discussions. These slides were prepared by the authors.
2. Nearly 50 cases have accompanying teaching notes to facilitate instructors' lesson preparation.
3. About 20 cases include "Type B Cases" as additional support, helping readers conduct in-depth research and enrich classroom discussions.
The book is divided into eight parts: Brand Image and Identity, Diversity and Corporate Culture, Internet and Electronic Technology, Environmental Protection Issues, Crisis Management, Financial Services, Social Relations, and International Cooperation and Conflict of Multinational Corporations, etc. It specifically involves nearly 36 well-known companies such as Lucent Technologies, General Motors, Intel, Shell Oil, American Electric Power, United Airlines, and Ford Motor Company. Through a multi-angle and broad case selection, it provides abundant materials and support for relevant instructors and learners.
Teaching cases help improve students' abilities in analysis, organization, critical thinking, and communication skills. In case studies, understanding how to conduct proper analysis is a crucial step for the success of case-based teaching. Orrock's discussion on "How to Analyze a Case" in the book's preface makes case analysis easier for students. By carefully selecting materials, the book applies business communication methods to real-life situations, demonstrating its significant impact on daily life and business operations.