100 Successful Marketing Management (Enterprise Management Consulting Library Series): Enterprise Management

Author: Fang Ming
Publisher:
Publish Date: 2004-06-01
Features: When a company has completed product development and marketing strategy and enters the market to carry out specific marketing applications, the focus of the company's work shifts to marketing management. That is, various management tasks centered around the market's dominance and sales. The core of marketing management is the management of the marketing process, including managing people, finances, markets, and sales terminals. How can all of this be achieved? Many successful experiences can be learned from. This book's 100 exciting examples will open your eyes and bring you closer to success.