Packaging and Decoration Design

Author: Wang Anxia
Publisher: Henan University Press
Book Description:
Packaging Decoration Design, a textbook suitable for students majoring in art and design at universities and colleges and professionals engaged in packaging design. This book systematically and comprehensively introduces the basic theories of packaging design, effectively combining theoretical depth with practical aspects. From the perspective of modern packaging design and in line with the new development characteristics of international packaging design, it supplements and improves the theories and design education of modern packaging design in China. It particularly conducts a detailed study on classified packaging design, such as the rapidly developing gift packaging design. The book offers a certain foresight regarding some new packaging design concepts, methods, and techniques in the world today, such as green packaging and humanized packaging. What sets this textbook apart from others is that it not only provides systematic theoretical research on packaging design but also delves deeply into the profound cultural connotations赋予 packaging design, such as the study of the national and international aspects, the cultural and commercial aspects, and the traditional and contemporary aspects of packaging design. The book is equipped with numerous excellent domestic and international packaging design images and student works, which are of great help to both students and professionals. This textbook is a comprehensive resource that integrates theoretical depth, systematic structure, practical application, advanced concepts, and practicality, providing valuable guidance for students at universities and colleges.
Table of Contents:
Preface
Foreword
Chapter 1 Introduction to Packaging Decoration Design
Section 1 History and Development of Packaging Decoration
Section 2 Role and Significance of Packaging Decoration
Section 3 Definition and Classification of Packaging Decoration
Section 4 Diverse Forms of Packaging Decoration
Chapter 2 Composition of Packaging Decoration Design
Section 1 Elements of Packaging Decoration Design
Section 2 Materials for Packaging Decoration Design
Section 3 Structural Design of Packaging
Section 4 Container Design of Packaging
Section 5 Color Design in Packaging Decoration
Section 6 Typography in Packaging Decoration
Section 7 Illustration Design in Packaging Decoration
Section 8 Role of Trademarks in Packaging Decoration Design
Chapter 3 Design Methods for Packaging Decoration
Section 1 Design Procedure for Packaging Decoration
Section 2 Design Conception for Packaging Decoration
Section 3 Design Composition for Packaging Decoration
Section 4 Packaging Decoration Design and Plate Making Printing
Chapter 4 Packaging Decoration Design for Different Products
Section 1 Packaging Decoration Design for Food
Section 2 Packaging Decoration Design for Cosmetics
Section 3 Packaging Decoration Design for Pharmaceuticals
Section 4 Packaging Decoration Design for Gifts
Chapter 5 New Trends in Modern Packaging Decoration Design
Section 1 Positioning Design
Section 2 Green Packaging Design
Section 3 Minimalist Packaging Design
Section 4 Humanized Packaging Design
Section 5 Computer-Aided Design
Section 6 New Materials and New Processes
Chapter 6 Understanding and Evaluation of Modern Packaging Decoration Design
Section 1 National and International Aspects of Packaging Decoration Design
Section 2 Cultural and Commercial Aspects of Packaging Decoration Design
Section 3 Traditional and Modern Aspects of Packaging Decoration Design
Section 4 Evaluation Methods for Packaging Decoration Design Abroad
Section 5 Appreciation of Excellent Packaging Decoration Design Works
Section 6 Appreciation of Student Works
Illustrations and Author Index
References Index
Afterword