Market-driven organization

Author: George S. Day
Publisher:
Publish Date: 2003-01-01
Features: In this era of increasing market complexity and heightened competition, a clear market orientation has become an indispensable component of corporate development strategies. Only by mastering the sophisticated techniques of understanding, attracting, and retaining customers can companies ensure that their strategies deliver exceptional value to customers and, through continuous adjustment of their development strategies, maintain alignment with ever-evolving market demands. Even companies with world-class cutting-edge technology and best innovative business models must maintain close contact with their customers and recognize all potential of their customers sooner than their competitors. The power of market-driven organizations can be seen in many successful companies such as Walmart, Virgin Airlines, Disney, and Gillette, which have gained significantly greater advantages over their competitors through their strong customer relationships.