Author: Alan Red Smith
Publisher:
Publish Date: 2003-01-01
Features: ; Using Fortune 500 companies and some emerging dot-com companies (such as IBM, Daimler-Chrysler, HP, American Airlines, AOL, Yahoo, etc.) as case studies, it elaborates on the entire process from the initial implementation of loyalty customer programs to budgeting, execution, and evaluation. To retain customers, it is essential to build a customer lifetime value model to retain those who are valuable to the company.
How to Cultivate Loyal Customers
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