The 5th function of a manager

Author: Samuel C. Setu
Publisher:
Publish Date: 2002-09-01
Features: The Internet and e-commerce are powerful tools for modern enterprise development. This book ensures that the organization's e-commerce activities enhance rather than weaken its core competitiveness. It is a dynamic and timely book. To maximize the impact of e-commerce on the organization and to gain or maintain its competitive advantage, the book outlines clear and practical steps. These steps, which can be immediately adopted by organizations, include: Acquiring digital skills Analyzing the digital environment Determining the digital direction Clarifying the digital strategy Implementing the digital strategy Controlling the digital construction