Competitive Advantage--Harvard Business School Classics Translation Series

Author: Michael Porter (USA) - Translated by Chen Xiaoyue
Publisher:
Publication Date: 1997-01-01
Features: This book is written for practitioners: those responsible for corporate strategy and must make decisions on how to gain competitive advantage; those seeking a deeper understanding of businesses and their behavior. Potential resources for competitive advantage are everywhere in the enterprise. Every department, piece of equipment, branch office, and other organizational units plays a role, which must be identified and recognized. All employees, even those with no connection to the formation process of corporate strategy, must realize that they contribute to the acquisition and maintenance of the company's competitive advantage.