How to activate the distribution channel

Author: Xiong Chaoqun
Publisher:
Publish Date: 2005-06-01
Features: Companies must ensure their talent pool outpaces their business development to adapt more quickly to competitive markets and thrive. Problems that arise in a company's operations are often related to management. If management issues are not addressed, simply training employees' skills is ineffective. Therefore, systematic training should first start with addressing the root cause of problems—management. For example, to train sales personnel in sales skills, sales managers should be trained first to ensure they grasp the correct sales skills. Only then should sales personnel be trained. After the training, sales managers must supervise and coach sales personnel according to the correct sales skills requirements, ensuring the training is effective. This series of books is a classic textbook for marketing training by influential and retraining institutions, offering significant help to companies and their marketing personnel.