Cheers again: Tell you the secret of marketing success

Author: Li Hong
Publisher:
Publish Date: 2005-06-01
Features: Simple and easy for everyone to understand business management theory; Quick, solving enterprise's strategic problems in just two days; Happy stories - a relaxed and fun learning method; Practical, using the wisdom of Chinese people to solve problems in Chinese enterprises. Now we have entered the marketing era. Machines are everywhere, and anyone can produce. Technology is also the same; you can buy it with money. But if the products don't sell, the company won't make money. Who will "sell," and who can succeed? You must give customers the impression that you are always changing and innovating—new forms and new content at least every week. Then customers will visit you often to see if there are any new gains or surprises. Marketing is not about selling your products or services in a clever way, but a true art of creating customer value. The purpose of marketing strategy is not to use clever tactics to deceive consumers and pursue short-term sales performance, but to establish a customer-centric marketing philosophy. Through strategic arrangements, make customers satisfied and moved, thereby achieving the goals of successful and continuous sales. If market strategy solves the problems of who to sell to, where to sell, and when to sell, then marketing strategy solves the problem of how to sell. The theoretical framework of this book is to achieve sustainable marketing strategy and enterprise growth through three simple steps or methods: 1. Let customers know—information delivery and communication; 2. Let customers be satisfied—winning customers' rationality; 3. Let customers be surprised—gaining customers' emotions. These three steps are a complete sales process, as well as a progressive service process and a process of building customer loyalty. Truly mature marketing must be based on excellent products or services, using heart, sincerity, and emotions to move customers.