Telecom New Business Promotion Strategy

Author: Nagai
Publisher:
Publish Date: 2005-07-01
Features:
"Riverside stones can be used to polish jade." — China Communications Industry Association Vice President and Secretary-General Hao Weimin
For telecom companies in fierce competition, one of the key sustainable competitive advantages is the ability to learn faster than rivals. The advanced concepts and operational skills in telecom management covered in this translation series cannot be ignored by any learning organization. — China Railway Communications Group Co., Ltd. Vice President Zhou Xiaoxian
At the current stage of telecom competition, it is essential to truly "put people first." A crucial aspect of "putting people first" is "nurturing people." The advanced concepts and industry-specific focus of this telecom management translation series make it an excellent textbook for nurturing talent in telecom companies. — China Satellite Communications Group Co., Ltd. Vice President Ni Yifeng
In recent years, the global telecom industry has been stuck in a decline, facing the challenge of revenue growth. However, the author seeks hope in failure and lessons, exploring through numerous cases and in-depth analysis the secrets to survival in the turbulent and transformative telecom industry. The author reviews the dramatic ups and downs of the global telecom market around the turn of the century, with many lessons worth reflection, reference, and learning for Chinese telecom companies. — People's Post Newspaper Group President Wei Maohong
The development of the telecom industry is facing unprecedented challenges. Market demand for telecom services is becoming diversified and low-cost, while new technologies like NGN and 3G face the risk of high investment. Operators are thus caught in a dilemma. Many operators, including NTT Communications, believe that enhancing service value is the key solution, and new services have become the driving force for the telecom industry's recovery. This book summarizes extensive practical experience and conducts in-depth research and interviews with industry experts and analysts, proposing winning strategies for new telecom services, making it worth reading. — Akashi Takuya, Deputy Director of NTT Communications Beijing Shanghai Office
This book starts with the telecom industry crisis of 2001, deciphering the secrets of telecom industry leaders, exploring successful market entry strategies, uncovering the truth of collaboration, discussing asset management strategies based on the overall capital cycle, summarizing the core elements of successful industry promotion plans, and examining the transformation from business models to marketing and operational support positioning, all with numerous practical cases. This book is suitable for telecom company management personnel, marketing professionals, telecom strategy experts, and students and faculty of telecom institutions.