Urban Product Theory and Tourism Marketing

Author: Xu Feng
Publisher:
Publish Date: 2004-10-01
Features: This book elaborates on the innovation of urban product theory in urban marketing practice; the realization of urban product value in marketing; and the significant role of tourism market development in boosting urban marketing and enhancing urban value. On this basis, the paper uses vivid examples of the development and construction of tourism products in Zhangjiajie, Hunan, as well as in Suzhou, Hangzhou, Wuxi, Tai'an, and other cities, which have driven rapid regional economic development and improved urban competitiveness. These cases inspire central and western regions to plan, develop, and market urban products based on specific conditions and characteristics, promoting sustainable and coordinated economic and social development.